I’m Jenna, founder of The Wonderbrand - a strategy-led branding and website studio helping ambitious businesses build distinctive, scalable brands.
Let me help you to harness
your brands potential...
I’m a Manchester-born creative now based in Naarm (Melbourne), balancing life as a mum of two with running a strategy-led branding studio. Travel, culture and creativity have always shaped the way I see the world and that perspective informs the way I approach every brand I build.
Before launching The Wonderbrand, I spent nine years working in advertising and marketing in London, gaining first-hand experience in how brands are positioned, communicated and scaled in competitive markets. In 2015, I founded my first business, Wonderland Invites — a multi-award-winning brand built from the ground up. Growing and evolving that company gave me invaluable insight into what it truly takes to create a cohesive, recognisable and commercially successful brand.
In 2019, I expanded into branding and website design, combining strategic thinking with illustration-led creativity to help other founders build brands with clarity and confidence.
Efficiency, considered aesthetics and the ability to uncover what makes your business truly distinctive are at the core of my work — always underpinned by a strong understanding of marketing in a fast-paced digital world. If you’re looking for a designer who understands both the creative and commercial sides of business, you’re in the right place.
It's time to get philosophical!
What is the WonderBrand ethos?
Your brand should be intentional — not just attractive. It should clearly communicate who you are, what you stand for and why you’re different, so the right clients instantly recognise your value. I help you define your positioning and translate it into a cohesive, strategic identity that feels aligned and distinctive. The result isn’t just a logo, but a confident foundation that supports consistent visibility and sustainable growth.
My background in advertising taught me that strong brands are built on clarity and alignment. When your positioning is clear, you naturally attract the right clients — the ones who connect with your perspective and values. I believe in thoughtful collaboration, honest communication and building brands that feel authentic rather than competitive. The goal isn’t to appeal to everyone, but to resonate deeply with the right people.
Running a business can feel overwhelming without clear direction. A strategy-led brand simplifies decision-making, strengthens confidence and removes the need for constant reinvention. Instead of chasing trends, you show up with clarity and purpose. I believe in building brands that support sustainable growth — giving you structure, consistency and the tools to evolve intentionally, without burning out in the process.