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Attract your dream clients | Set yourself apart from your competition | Feel empowered by your brand | Be memorable and bookable
Are you mulling things over? Are you wondering if I'd be a good fit for your brand? If you need a little more winning over, why not take a look at some of my previous work?
I focus on the four pillars of what, I feel, makes great branding identity and website design; intention, psychology, communication and strategy. I blend design, illustration and aesthetics to accomplish a high end, modern finish that combines those four pillars.
I've built over 100 brands from the ground up...I would love to showcase them all here but let's face it, you'd be scrolling for days! So here is a round-up of some of my personal faves!
Wind & Willow Salon
The Brand & Brief
Wind & Willow Salon is a hair styling salon based in Florence, South Carolina. They were looking for a new look following the takeover of the business by the new owner, Patricia. She wanted a neutral, cowgirl-esque vibe with some nods to the current salon decor.
The Result
We infused organic colours with cute, cowgirl-style illustrations and modern, whimsical fonts to create a sense of community and calm for the salon.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Pattern Design
- Website Design
- Branded Canva Templates
Emily Anne Co
The Brand & Brief
When Emily got in touch, she was looking for a soft, feminine and playful brand design that incorporated texture, whimsy and uniqueness. Emily herself is a big fan of pink, but rather than a Barbie-led approach, we opted for a gentler, calmer and inviting vibe that would make her clients feel nurtured.
The Result
The final result is calm and picks up on Emily's personality in the form of unique and personalised brand icons, which help to form a well rounded, multi-layered brand design.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Pattern Design
- Branded Canva Templates
The Sugared Bug
The Brand & Brief
The Sugared Bug is a vintage VW Bug turned candy cart and event prop based out of Des Moines, Iowa. It is the brainchild of serial entrepreneur, Leah Wafful. Leah approached me to create a fun and vibrant brand design and website to launch her new business with!
The Result
The final brand identity is full of colour, fun graphics and cool patterns, which translate over to the website seamlessly, creating a brand full of buzz and excitement.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Pattern Design
- Website Design
- Branded Canva Templates
Well With Taylor
The Brand & Brief
Taylor runs an US-based wellness brand, focusing on mind and body for busy creatives. She wanted her brand to feel modern and trendy, and set apart from the typical branding styles of other wellness creators.
The Result
Both Taylor and I were thrilled with the outcome; the colour palette feels modern whilst retaining natural links to greens, blues and browns. We focused on string typography and pattern design.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration & Graphic Elements
- Pattern Design & Social Media Elements
- Canva Templates
Naturally Bold
The Brand & Brief
Macy is a laid-back hairstylist from Ohio who has grown her business by offering “West-Coast hair”. She wanted a new look that felt equal parts cool and retro.
The Result
We settled on a cool, earthy colour palette and a well-balanced type combination. Macy wanted a more abstract look, rather than being too defined, so I created a number of fun, abstract patterns to add texture and weight to the overall brand identity.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration & Pattern Design
- Canva Templates
Nikki Coleman Photography
The Brand & Brief
Nikki is a family photographer based in NSW, Australia. She prides herself on her authentic style, and creating fun, lifelong memories for the families she shoots for. Nikki wanted to create a brand which felt organic yet modern, with lots of playful shapes and patterns.
The Result
We created a gorgeous brand identity that encompasses Nikki's love for her local landscape alongside a colour palette that feels suitably earthy. Her new website allows her to showcase recent client galleries and capture information from prospective clients.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration & Graphic Elements
- Pattern Design
- Social Media Package
- Website with Blog & Portfolio Gallery
Maluka
The Brand & Brief
Maluka is a concept store and co-working space in Luz, Portugal, ran by three women who met during their travels around the world. Zoë, Manouk and Lucile approached me to create their visual identity for Maluka.
The Result
Combining fun, on-trend and quirky illustrations with a bold and bright colour palette, the final brand design for Maluka is everything we envisaged from the start!
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Collateral Production
- Social Media Templates
Everywhere Dog
The Brand & Brief
Jess contacted me looking for an upgrade for her branding for Everywhere Dog Training. She wanted a modern, pastel vibe to include illustrations of a range of dogs. She loves checkerboard and abstract shapes.
The Result
I opted for a pastel palette incorporating green tones, muted pink and lilac shades and a gorgeous mustard colour. I created abstract dog illustrations which Jess can utilise across her marketing material.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Social Media Elements
- Canva Templates
The Pack
The Brand & Brief
I was so thrilled to create the branding for The Pack; a new dog daycare and boarding centre in Alberta, Canada. Kelsey and Tia wanted fun and playful with a focus on pink and red.
The Result
The finished package is vibrant and playful, and includes a number of brand assets for Kelsey and Tia to utilise moving forward as their business grows.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements & Pattern Design
- Canva Templates
- Printed Collateral
- Promotional Material
Vanessa Lee
The Brand & Brief
Vanessa is a photographer based in the States with a penchant for all things patterned. She wanted to lean into the funky, retro style that is prevalent in interior design, but with a more grown up, neutral palette.
The Result
We selected a muted colour palette that works beautifully with the retro aesthetic that I curated.
Package Inclusions
- Brand Design, including all logos
- Graphic Elements
- Pattern Design
- Canva Templates
Make Your Day Crafts
The Brand & Brief
Nicole approached me to create the branding for Make Your Day Crafts, with her main key words being bright, playful and approachable.
The Result
The end result is a vibrant mix of earthy, sunny colours, tied in with whimsical patterns and fun illustration design. We utilised playful fonts, adding in extra flourishes for additional depth,
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements & Pattern Design
- Canva Templates
- Printed Collateral
- Promotional Material
"Jenna created a brand identity that was exactly what I had in mind! She was able to create a brand that expressed me and my business, with so many assets that I can utilise! Communication was fast and very friendly. Highly recommend!"
Annalise
"I can't believe just how easily you were able to capture exactly what I had in my head. As a web designer (who does branding also), I always find that I'm my most difficult client so I knew I needed to outsource this to make sure it got done right. Thank you so much!"
Katie
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