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Are you mulling things over? Are you wondering if I'd be a good fit for your brand? If you need a little more winning over, why not take a look at some of my previous work?
I focus on the four pillars of what, I feel, makes great branding identity and website design; intention, psychology, communication and strategy. I blend design, illustration and aesthetics to accomplish a high end, modern finish that combines those four pillars.
I've built over 100 brands from the ground up...I would love to showcase them all here but let's face it, you'd be scrolling for days! So here is a round-up of some of my personal faves!
The Sugared Bug
The Brand & Brief
The Sugared Bug is a vintage VW Bug turned candy cart and event prop based out of Des Moines, Iowa. It is the brainchild of serial entrepreneur, Leah Wafful. Leah approached me to create a fun and vibrant brand design and website to launch her new business with!
The Result
The final brand identity is full of colour, fun graphics and cool patterns, which translate over to the website seamlessly, creating a brand full of buzz and excitement.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Pattern Design
- Website Design
- Branded Canva Templates


Well With Taylor
The Brand & Brief
Taylor runs an US-based wellness brand, focusing on mind and body for busy creatives. She wanted her brand to feel modern and trendy, and set apart from the typical branding styles of other wellness creators.
The Result
Both Taylor and I were thrilled with the outcome; the colour palette feels modern whilst retaining natural links to greens, blues and browns. We focused on string typography and pattern design.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration & Graphic Elements
- Pattern Design & Social Media Elements
- Canva Templates
So Darling
The Brand & Brief
So Darling is a boutique candle company based in Queensland, Australia. Ebony wanted a pastel, feminine aesthetic with gorgeous, boho elements.
The Result
The final brand identity is buzzing with vibrancy and excitement, with a soft colour palette in a haze of pastel tones. I created bespoke illustrations with celestial elements, alongside rolling hills denoting the areas of Queensland that Ebony is from.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Candle Labelling Design
- Social Media Elements


All Day Co
The Brand & Brief
Shirlyn runs an Australian-based fashion store, focusing on comfort and a modern aesthetic. She wanted her brand to feel calming, inviting and conscious.
The Result
I am so thrilled with the result of this branding identity project; the colour palette feels very warm and natural, with organic shapes contributing to the earthy, calming feel. Overall, a great result which unites Shirlyn's brand values.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Social Media Elements
Maluka
The Brand & Brief
Maluka is a concept store and co-working space in Luz, Portugal, ran by three women who met during their travels around the world. Zoë, Manouk and Lucile approached me to create their visual identity for Maluka.
The Result
Combining fun, on-trend and quirky illustrations with a bold and bright colour palette, the final brand design for Maluka is everything we envisaged from the start!
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Collateral Production
- Social Media Templates


Everywhere Dog
The Brand & Brief
Jess contacted me looking for an upgrade for her branding for Everywhere Dog Training. She wanted a modern, pastel vibe to include illustrations of a range of dogs. She loves checkerboard and abstract shapes.
The Result
I opted for a pastel palette incorporating green tones, muted pink and lilac shades and a gorgeous mustard colour. I created abstract dog illustrations which Jess can utilise across her marketing material.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design
- Social Media Elements
- Canva Templates
The Pack
The Brand & Brief
I was so thrilled to create the branding for The Pack; a new dog daycare and boarding centre in Alberta, Canada. Kelsey and Tia wanted fun and playful with a focus on pink and red.
The Result
The finished package is vibrant and playful, and includes a number of brand assets for Kelsey and Tia to utilise moving forward as their business grows.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements & Pattern Design
- Canva Templates
- Printed Collateral
- Promotional Material


Sun & Earth
The Brand & Brief
Sun & Earth is a conceptual brand with a modern, boho look. Created with warmth and earthiness in mind, this brand style is perfect for a skincare brand, or even a photographer, blogger or a clothing brand.
The Result
I chose a beautiful colour palette of muted earthy shades, including taupe, blue and pink tones.
Package Inclusions
- Brand Design, including all logos
- Graphic Elements
- Pattern Design
- Packaging Design
Sadie Jones
The Brand & Brief
I created this conceptual design for a fictional social media manager to play with a palette of colours I haven't utilised before...and to just have a bit of creative fun!
The Result
I love how this design turned out...the colours, the typography and the illustrative elements are so playful and vibrant. I think this design would be so well suited to a range of disciplines, spanning the creative industries.
Package Inclusions
- Brand Design, including all logos
- Custom Illustration
- Graphic Elements
- Pattern Design

"I had put off creating a website for so long as I found it overwhelming but Jenna was able to take my colour & style brief and CREATE A TIMELESS, MODERN WEBSITE for my brand…I’m so grateful to have engaged Jenna along this journey. Thank you Jenna, for being there every step of the way in the website creation and re-branding process, and for offering your expertise and guidance to ensure the outcome was as aesthetically pleasing as it is user friendly"
Emily Rende


"Working with Jenna was such an incredible experience. I came to her with a vague idea of what I wanted for my branding. From our first call, her energy was what I knew I needed for this transformation. She kept me updated during every step of the process. My input was always asked for! When I got my final branding assets I was so completely blown away at what Jenna had created. She turned my simple ideas into a MAGICAL BRAND that I will be beyond proud to represent"