Petal & Perch
Petal & Perch Co. is a seasonal flower farm rooted in homestead life, where garden beds, chicken coops and slow mornings shape everything that’s grown and shared. Built on a love of simple living and meaningful details, the brand offers farm-grown flowers, fresh eggs and small-batch bouquets that reflect the rhythm of the land.
Branding & marketing Templates retail & lifestyle
For Petal & Perch, I leaned into a soft, story-led aesthetic that reflects the warmth and simplicity of homestead life. Illustrative elements inspired by the farm - florals, chickens and everyday moments - bring a sense of charm and narrative, while a considered typography system keeps the brand feeling calm, grounded and easy to engage with.
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The colour palette was designed to feel gentle and organic, supporting a visual identity that feels unfussy, seasonal and deeply connected to nature.
Jessica came to me to create a brand that felt as personal and intentional as the lifestyle behind it. Rooted in slow living, seasonality and community, the identity needed to capture the quiet beauty of everyday farm life without feeling overly styled or commercial.
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My goal was to craft a cohesive visual identity that could carry this story across every touchpoint - from farm stand signage and packaging to social content while maintaining a sense of warmth, authenticity and ease.
The result is a brand that feels gentle, inviting and full of heart; designed to connect with those who value simplicity, seasonality and the kind of beauty that comes from living close to the land.
