SBG CO.
SBG Co. (Saved by Grace Co.) is a lifestyle brand creating meaningful, made-to-order pieces for women, families and the spaces they call home. Rooted in faith, family and connection, the brand offers thoughtfully designed goods that go beyond aesthetics - designed to reflect identity, spark conversation and bring purpose into everyday life.
Branding & marketing Templates apparel & lifestyle
For SBG Co., we leaned into a warm, lifestyle-led aesthetic that feels both personal and uplifting. The visual identity balances expressive, message-led design with a clean and considered typography system, allowing each piece to feel intentional while remaining accessible across a wide range of products.
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Soft, versatile design elements ensure the brand can move seamlessly between apparel, home goods and digital touchpoints - creating a cohesive identity that feels inviting, modern and purpose-driven.
SBG Co. came to me with a strong foundation of purpose; a brand built on faith, community and storytelling. The identity needed to honour that depth while also creating something visually cohesive, scalable and aligned with a growing product range.
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My goal was to craft a visual identity that could support both the emotional connection behind the brand and the practical needs of a lifestyle business, ensuring it could translate seamlessly across apparel, home decor and online platforms.
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The result is a brand that feels heartfelt, empowering and approachable - designed to connect with its audience on a deeper level while maintaining a clear, consistent and elevated presence.
