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  • Writer's pictureJenna

The difference between Branding and a Logo

Your brand is your most valuable intangible asset; it is the perception of your product or service in the mind of your ideal client. But it is more than just a logo and a tagline; it’s an solid visual foundation that encompasses everything about your company. It's what makes people want to do business with you instead of your competitor...and at the end of the day, that's what we want, right?

Building a logo and wider branding materials for Acre & Tide

Establishing your brand

As a small business owner, you are no doubt familiar with the need to establish yourself as an expert in your field. Branding is one of the most effective ways to do this and can support you in standing out from your competitors. By establishing consistency across all of your consumer touchpoints and marketing materials (print ads, online content, etc.), you are making it easy for potential customers to understand what sets you apart from other companies who are selling similar products or services.

But what is the difference between branding and a logo

You may not be a large company, but even small businesses should think about building their brands, and understand the key differences between branding and logos.

Branding is much more than a logo. It's the foundation for everything you create and say, from your business cards and your website, to your social media and marketing materials. Your logo is just one part of this branding, but it isn't the be all and end all of creating a successful brand. A strong brand needs to be consistent across all platforms, while being distinctive enough that people can identify it at a glance.

Building branding assets for So Darling

Let's dig a little deeper...

Your branding is your identity. It’s the personality of your business and it’s what makes you unique. It's the emotional and cultural connection you create with your customers, and it should be consistent across all of your sales platforms and marketing materials. The colours, fonts, images, and tone of voice in each piece of content you create or push out should reinforce the same feelings about who you are as an organisation.

Your logo is just one part of this branding equation; it is a condensed visual representation of your wider branding. A good logo will help people to recognise what brand they are looking at faster than any other visual cue but it has to be supported and upheld across all other areas of your brand and business.

Branding is a long-term investment. It’s an ongoing process of creating meaningful connections with your customers and building trust. Branding isn’t just about the logo or colours or fonts or taglines; rather, it’s about all of that PLUS how you communicate those elements TOGETHER in a way that makes sense for you and your business.

If you're interested in working with an experienced brand designer to help create beautiful and meaningful branding for your small business, please do get in touch! You can either email me directly on or fill in my enquiry form.


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