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  • Writer's pictureJenna

How strategic branding can elevate your brand...

If you're at a point in your business journey where you want to reach above the precipice and confidently surpass your competition, then strategic branding is most likely your first step to reaching those goals. And strategic branding design requires three things at it's core; meaningful thought processes, intention and, well, time.

Committing budget to a strategic brand design journey can feel scary, but the rewards such an investment can help you reap are limitless...not only would such a strategy create a full rounded brand identity with longevity, but it would also help to communicate and amplify your brand, products and services to your ideal client in a more aligned and meaningful way.

What does a strategic branding process entail?

Essentially, there are three stages, starting with discovery...I want to know it all! Think of me as your nosy BFF! For me, it all starts with getting to know and your business inside and out so that I can translate your beautiful journey into a winning brand identity design. I need to know your ‘what for’ and ‘why for’ so that I can deliver a standout visual brand identity, that will turn prospective clients into fans for life.

The next step is creativity...I’ll begin to weave my magic; pulling together everything I have learnt into a concise presentation. I’ll pour my love and expertise into the mixture so that I can present you with a brand identity which includes: logos, colour palettes, typography and other brand collateral (and website previews if you book both branding and website design). Together, we’ll refine your brand identity until you’re happy to approve!

The final stage is the reveal! Just like a net of butterflies, it’s time for the big release! Not only will you receive all your branding assets and/or website with guidance on future use…but we’ll also discuss and come up with a launch plan for your new look, so that you have absolutely everything in your favour for when you push the proverbial green button!

If you're just about ready to invest in a strategic brand identity and/or website, that will support your growing business for years to come, then please get in touch!

Want to hear what some of my past clients have to say about the experience? Here goes...

I had been recommended to Jenna for branding and it was when I was on her own site that I knew she was the web designer for me, too! Jenna was efficient and direct with what she needed from me and made the whole experience feel a breeze. She has so much patience and nothing is too much trouble. I’ve lost count of the amount of times someone has said they have website envy! If you want a kick ass creative website like no other be sure to get in touch with her!

Jenna was an absolute star in the process of designing our new logo and branding. She absolutely nailed it and you could tell that she took great care in making sure that this was exactly the look that we were hoping for. Thank you so much Jenna for making this process exciting, hassle free and for allowing us now to have a logo and brand that we are totally in love with and excited to share.

I’m so glad we used Jenna for our brand update. Jenna made the daunting task of a brand overhaul seamless and enjoyable, and I was thrilled with the results. She took the time to understand our brand and translated this into a concept that reflected our growth as a business. The logo, colours and fonts present beautifully and Jenna’s ability to develop a cohesive aesthetic based on our brand story was invaluable. I would highly recommend her services.


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